In the ever-evolving world of sports media, one thing remains constant: the importance of content. Media rights have become the biggest revenue stream for US pro sports teams, and it’s easy to see why. Sports attract massive audiences, making them highly desirable for advertisers willing to pay huge dollars to get in front of them. As a result, content is crucial to the success of sports leagues and teams.
Malcolm Lemmons recently posted as much on LinkedIn mentioning SportsTrace as just one of these companies. To try SportsTrace, click here:
Today, many companies are solving unique problems in the sports content space, whether it’s analyzing games, distributing clips, improving latency, driving fan interaction, automating recording, or live streaming. However, the real game-changer is AI. AI is just now starting to take shape within sports media, and the industry is poised for a huge transformation in the next 12-18 months.
As the demand for sports content grows, expect some of these companies to explode as well. AI will take these companies to the next level, enabling them to create more engaging and personalized content for fans. From real-time game analysis to automated highlight reels, AI has the potential to revolutionize the way we consume sports content.