About Us

Athletes, coaches, and technologists working together to help athletes get better

The Company

SportsTrace makes them great – athletes, parents, and coaches can turn their video into ways to train better. SportsTrace delivers personalized recommendations for improvement for any athlete. Organizations – coaches, trainers, and any facility owner – can deploy this technology to grow their business at an exceptionally cost effective price point. Founded in 2020, SportsTrace works with the top colleges and professional organizations around the world to give customers the path forward in their training – right on their phone.

"Our customers - athletes, parents, and coaches of all kinds - strive to be great. As a trusted partner, we guide customers with personal information so they can take advantage of their opportunities in sports now. With the SportsTrace technology, we give them time and all they need is their phone."
Max Montrey
Max Montrey
CEO

The SportsTrace Leadership Team

As athletes and coaches, we’ve faced the problem ourselves for years – how do I know that I am getting better? In early 2020, Max and Alex left their jobs at Microsoft, leaning on their technical backgrounds and lifelong love of sport in search of an answer. 

Only a short time later, the result is SportsTrace, a company providing comprehensive data and intuitive insights to athletes in a format that is simple and easy to understand – all for around the price of a streaming subscription.

We believe that everyone is an athlete. We are on a mission to empower every athlete and coach, regardless of budget, to reach their full potential. It’s nice to meet you!

Max Montrey

Max Montrey

CEO & Co-founder
Alex Gardner

Alex Gardner

CTO & Co-founder